''Wine Formula'' LLC was founded in 2018 by a group of young enthusiasts working in winemaking sector in Armenia. The core values of “Wine Formula” are as follows: - sustainable development of winemaking and viticulture, - conservation of biodiversity and environment, - ensuring a high level of corporate social responsibility Since the first year of establishment, we have been cooperating with the winegrape growers and partners who are committed to the same values. One of our main goals is to support our partners by providing them consulting and cognitive services in viticulture field throughout the year. As a result, grape growers have leverage and skills to prevent crop losses, improve grape quality, and ensure a stable income. Within our philosophy of wildlife preservation and corporate social responsibility, we established the HOVAZ brand, drawing attention to conservation of the endangered Caucasian leopard. Furthermore, the HOVAZ brand symbolizes the idea of sustainable winemaking development in Armenia, contributing to the preservation of lands and environment for future generations.